bevello
professional work (2016 - 2019)
I spearheaded the redesign of the e-commerce website and the rebranding of bevello, a women’s fashion retail company with 33 stores across the United States. The goal of the redesign was to create a seamless, curated shopping experience while elevating the visual elements. I worked with the Marketing Department, the E-Commerce Manager and web developer to successfully launch the new site.
Website Design and Rebranding
Branding and
Customer Profiling
The rebranding of bevello started with identifying the target audience and designing the experience that the customer wants to partake in. As the Creative Manager, I collaborated with other departments in the company to lead the complete rebranding, including the brand identity, buying strategy and sales and marketing approach.
